Friday, 24 January 2014

Evaluation Questions 6


Evaluation Question 6

‘What have you learnt about technologies from the process of constructing this product?’

 

In the making of our film we used a variety of different technologies whether it is hardware or software we used them to their fullest in editing or just filming. In our genre we mainly focused on the editing side of our film because in order to keep the fast paced action we needed to spend more time on the editing so it felt right as we were watching.

To research around the chosen genre we use Google to get basic information about how other action films do in the box office and also which distribute the same types of films we’re making this helped with picking our one.

For the research into other films in our genre we used YouTube mainly to find trailers of clips of films and other AS film openings that have inspired our film and the design decisions we made. This helped because we were able to see what a good trailer looks like and we took tips on how to craft ours to use some of these features in ours. But also looking at the bad ones we can’t see why theirs didn’t do so well and hopeful make the same mistake

 
 


 

 

 

 

 

To document all the work we have done we used an online program called Blogger that allowed us to write out the work we have done. The types of things we have put onto blogger are the different ideas we have had and the interviews we did on our target audience and Editing and filming updates as we did them. I had very little issues with blogger and found it very useful when I have needed to change or update different documents

 

 

 

 

 
 
 
 
 

In combination with blogger we used Prezi a presentation creator but much more unique than just the standard Microsoft Power point. This program enabled us to create nice looking presentation when we were doing pieces of work such as. The different conventions seen in the action films we have watched. But with this program I did have some issues connecting and sometimes my work not save and I would how to redo some large parts of my work.

 

 

 

 

 

 

We also used slide share this was used to change standard text documents to nice looking and easier to embed into blogger.  We used this on different things mainly to do with the preparation of our film opening like the shot lists

Evaluation Question 5


Evaluation 5- How did you attract/address your audience?

In order to attract our target audience we interviewed several members of from our target audiences and interviewed each one of them to get an insight into how they want a new film from that genre to be like and include.

 

 

 

 

The first person we interviewed was Chris Higgins as he was part of our secondary target audience demographic of males under the age of 35, and he is a fan of the action genre so he had some interesting ideas and answers to our questions. The questions we asked him were

‘Why does he like action films?’ Next we asked What was his favourite action film was, he told us that he particularly enjoyed action films like The Bourne Identity because of the 'interesting story line about the goings on secretly within the government', as well as the acting by the lead character 'Matt Damon'.

‘What aspects of action films entice you to watch them?’ he responded with that he enjoys long action packed car chases, gunshots and overall the good guys overcome the bad guys in the end.

‘Do you find the stereotypical role of women in action films e.g. damsel in distress a bad thing’ he feels that having this in a film kind of detracts from the overall feel of the film as a whole but he does like that it adds an extra dynamic of a love interest for the hero to pursue

‘What would you like to see in action films that you haven’t seen before?’ He went on to say he would like to see a ‘mash up’ of two action franchises for example James bond and Jason borne because he feel people would want and it would be a nice combination and how the film would go about presenting the story

We spoke to Paul Cutts as he was part of our primary target audience demographic of males above the age of 35, He was a good choice to interview as is a fan of some of the older, classic actions films

 
 
‘What was your favourite film and why’  ‘Speed’ he responded, he liked how the plot was thick and 'they got a lot out of the concept' he said he enjoys the 'explosions and adrenaline pumping car chases'.

‘Do you find the stereotypical role of women in action films e.g. damsel in distress a bad thing’ he said he didn’t like the use of dominant male characters and saving a 'damsel in distress' character can detract from the film as it’s a very traditional story feature, and he likes 'Speed' as it challenges this by the female character doing the hard job.

‘What would you like to see in an action film you have not seen before?’ He responded that he would like to see an action film that was set ferther in the past but with a female actress taking the lead role                                                                                                                                                                                                                                                                                                                          

Evaluation Question 4

In this task we need to 'Who would be the audience for your media product?' I will be looking at different information supplied by the UK Film council. The different Factors we will need to look at when considering target audiences. Demographics, Psychographics, whether its Mainstream or niche and finally the Primary and Secondary audiences


Our film is aimed at teenagers and young males under 35's we have chosen to target this age group so we are able to have a more mature storyline and scenes. Having the fast paced action scene will appeal to this to the adrenalin fuelled youth of today. We have chosen this because from the graphs and charts from UK Film Council these have given the figures of what kinds of people that go and watch the different types of genres



From this survey we can see that action and Thriller and action  are in the top most liked to watch. From this we can see that they are popular genre's and we have a large target audience to be aiming for this allows it appeal to more people. Rather than if will chose a more niche genre like 'Bollywood' who has a less populated following.

Evaluation Question 3

The question that will be answered in this is  'What kind of media institution might distribute your media product and why?'

A film distributor is a company or individual responsible for the marketing of a film. They also set the release date of a film and the method of how the film will be made available and viewed by the public. The distributor may do this directly if they own the theatres. A limited distributor may only deal with products like DVD and Blu-rays. Often feature films have different distributors representing them in different territories and different distributors handling the home-viewing circulation. Independent film distribution in the UK is generally managed by indie distributors such as Metrodome, Optimum Releasing and Momentum.

If we were to complete our film we would need a film distributor. I feel that our film would do better if we went with a larger company like warner bros or 20th centaury fox. We have chosen to go with a large one because our genre is very popular so we need a well known distributor to be able to get our film to all the possible viewers to see it.

We have chosen to use 20th Centaury Fox because it is a household name so it will be instantly recognisable with all audiences so this will give our film added notoriety



There are some examples of relatively low budget films that have become major successes for example Paranormal Activity that is a horror ghost story it only spent $15,000 creating the film and made over $193 million at the box office. Other examples could also include Napoleon Dynamite this strange comedy was higher at $400,000 in production cost and made in total £44 million

Evaluation Question 2