Analysis of Demographic

We looked at audience research carried out by UK Film Council to Identify our target demographic. My group has picked the genres Sci-fi crossed with action. The reason why we have done this is because these genres are widely watched by both genders but manly males. Also looking at the chart Action and Sci-Fi are both in the top 10 most liked by the audience. By mixing the two genres gives us an advantage over just picking one genre you are also being able to attract viewers that normally don't watch Sci-Fi films to watch because that usually like actions.

From this survey we can see that action and Thriller and action  are in the top most liked to watch. From this we can see that they are popular genre's and we have a large target audience to be aiming for this allows it appeal to more people. Rather than if will chose a more niche genre like 'Bollywood' who has a less populated following.

In this table we can find out our audience that we need to focus on the older male audience because they are the one who typically watch the genre so this makes us think we need to change our films direction more toward a mature story or topic's. The class that watch the different genres doesn't really matter because it is grouped close together.
  

In conclusion our target audience is mainly male but for action the main views are the older males under 35. 62% of them watch it but  this shows older people enjoy the more fast paced and intensive film. but on the other hand with Sci-Fi is watched more by the older male audience