We have chosen a member of our target audience and are going to profile them to see what they like regarding music, magazines and films and there views on our chosen theme.
We interviewed a Male, ages 59 and works as a caretaker for a local primary school. His hobbies are football and gardening, His class status is C1/C2. We asked him questions on what he favours in music films, books etc to get a better of our target audiences psychographics.
Music - Likes 60s music such as Beatles. enjoys well known artists such as Eric Clapton and Paul McCartney. He dislikes new popular music like '1D'.
Films - mainly comedy, but also likes action. Likes films with interesting plot that is full of enigma, films such as 'Now You See Me', 'Star Wars', 'Indiana Jones', 'Carry On...' and 'Norman Wisdom. Dislikes romantic films due to lack of action or comedy. Feels Horror films are no realistic and generally doesn't enjoy watching them.
TV - Enjoys Courtroom drama because of the enigma used in the storyline. also enjoys comedy shows like 'Harry Hill's TV Burp' because of the intense humour throughout. Dislikes Soaps that have an unbelievable storyline. Likes factual TV such as documentary, News programs and sport programs because of the non-made up, realistic content.
Media - Enjoys news websites and football websites because of the informative purpose. likes to read daily news paper and sport section. dislikes gossip magazines because of the exaggerated news features.
Attitude to our film opening genre - enjoys action films if the storyline is thick and is full of enigma to keep him interested. enjoys the element of comedy integrated into it at appropriate times
After collecting this information, we have concluded that our film opening needs to include; classic memorable music that will set the scene mentally, lots of enigma to involve the audience and make them think, the element of truth about the storyline (e.g. events that could or have happened) and that are funny at appropriate times.
Marketing our production - we would market our production in news papers and on well-known websites such as news sites. this should appeal to our target audience as they presumably watch and read the news. We could also market our production on sites such as YouTube and Vimeo, this would appeal to a younger audience and widen our target market but we will mainly focus on appealing to our primary demographic.
We interviewed a Male, ages 59 and works as a caretaker for a local primary school. His hobbies are football and gardening, His class status is C1/C2. We asked him questions on what he favours in music films, books etc to get a better of our target audiences psychographics.
Music - Likes 60s music such as Beatles. enjoys well known artists such as Eric Clapton and Paul McCartney. He dislikes new popular music like '1D'.
Films - mainly comedy, but also likes action. Likes films with interesting plot that is full of enigma, films such as 'Now You See Me', 'Star Wars', 'Indiana Jones', 'Carry On...' and 'Norman Wisdom. Dislikes romantic films due to lack of action or comedy. Feels Horror films are no realistic and generally doesn't enjoy watching them.
TV - Enjoys Courtroom drama because of the enigma used in the storyline. also enjoys comedy shows like 'Harry Hill's TV Burp' because of the intense humour throughout. Dislikes Soaps that have an unbelievable storyline. Likes factual TV such as documentary, News programs and sport programs because of the non-made up, realistic content.
Media - Enjoys news websites and football websites because of the informative purpose. likes to read daily news paper and sport section. dislikes gossip magazines because of the exaggerated news features.
Attitude to our film opening genre - enjoys action films if the storyline is thick and is full of enigma to keep him interested. enjoys the element of comedy integrated into it at appropriate times
After collecting this information, we have concluded that our film opening needs to include; classic memorable music that will set the scene mentally, lots of enigma to involve the audience and make them think, the element of truth about the storyline (e.g. events that could or have happened) and that are funny at appropriate times.
Marketing our production - we would market our production in news papers and on well-known websites such as news sites. this should appeal to our target audience as they presumably watch and read the news. We could also market our production on sites such as YouTube and Vimeo, this would appeal to a younger audience and widen our target market but we will mainly focus on appealing to our primary demographic.
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